For many years, Macro--- a well-known brand in China, has been the domestic sales leader in selling homogeneous products for 23 years,. Great confidence in Macro’s excellent products keeps increasing its market penetration rate. It now has 5000 sales terminals, and more than 600 speciality stores. According to the data from China Industrial Information Issuing Center, Macro occupied more than 25% of the market.

Macro not only concentrates on domestic market, but also puts efforts in global market. It has been keep trying its best to develop the people-oriented products and this has a great significance in building brand loyalty. From gas water heater to central hot water system, Macro has made up its mind to take good care of every single household. The company now has entered into more than 23 countries and districts in South East Asia, East Europe, South America, Africa, as well as Australia. Macro think global, act global---the company carefully study different market characteristics to adjust the products in order to respond to local market conditions, pursuing opportunities to transfer ideas from one country to another. The company also applies for qualifications which helps build confidence in foreign market. In addition, the company actively takes part in various exhibitions every year so as to build relationship global market.